"Hyein Seo"

Hyein Seo is a South Korean fashion designer who explores contemporary urban womenswear. Her collections are known for their relaxed, witty style, and unisex approach to clothing. Seo's designs often reflect the transition from teen to adulthood, with collections featuring text and slogans that draw on counterculture. Her style has also been described as chameleon-like, which some say represents the multi-faceted nature of modern womanhood.