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Aje is a contemporary Australian fashion brand that was founded in 2008 by best friends Adrian Norris and Edwina Forest. The brand is known for its laid-back elegance, which includes structural silhouettes, hand-painted prints, and bright colors. Aje's signature aesthetic also consists of voluminous silhouettes, natural fabrics, and bespoke prints. The brand's collections are influenced by its Australian roots, which include strength, freedom, and adventure. Aje has earned a reputation for its finely balanced pieces combining sleek yet dramatic lines with romantic details and flatteringly proportions.