"Betabrand"

Betabrand is a San Francisco-based online clothing company that makes activewear and smart products for women. Betabrand is known for its Dress Pant Yoga Pants, which are machine-washable, comfortable, and suitable for many activities. The company also makes dresses and sweaters. Betabrand has a participatory design process, where customers vote on new apparel concepts and provide feedback. This helps the company bring new products to market quickly, with new launches every week in weekly live shows.