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Chufy is a fashion brand that was founded in 2017 by Sofia Sanchez de Betak, a world-renowned style icon and author of Travels with Chufy. The brand's name is Sofia's nickname and is inspired by her travels and indigenous cultures around the globe. Chufy clothing and accessories combine sustainable fabrics and hand-painted patterns. The brand's bold and vibrant designs are influenced by each place she visits and each person she meets. Chufy reflects a contemporary flair juxtaposed with traditional touches.